{
  "docId": "019dd923-5ca1-7489-b634-7e1c9fe1bc87",
  "docSlug": "7a27e27b944e835f",
  "documentTitle": "Seeing the BIG Picture",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 14,
  "pageCount": 60,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The slide uses a mix of big numbers and a qualitative 'Discovery' framework column.",
  "elementsJson": [
    "big_number",
    "data_table",
    "infographic",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-7e1c9fe1bc87/14",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.33,
        "x": 0.63,
        "y": 0.18
      },
      "kind": "callout",
      "text": "DISCOVERY: Consumer lens, Business objectives, Consumer voice",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "797bba9c-d4ca-42d0-b3fc-d9315200dd9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Top 10 trending are a great way to discover good content pieces.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-834d-c94759c6ef89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.32,
        "y": 0.65
      },
      "kind": "list",
      "text": "Digital maturity: 44% High, 56% Low to moderate",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cab86c7-7ea7-457c-bef7-28c6464b13ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "metric",
      "text": "57% < 35 yrs, 43% > 35 yrs",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b8e3bc3-df79-4997-8de1-59d89ff635ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "metric",
      "text": "53% Male, 47% Female",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "595233d4-e1d9-4734-99cd-4ce4a95a4f6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.32,
        "y": 0.25
      },
      "kind": "metric",
      "text": "45% < 10 lacs, 55% > 10 lacs",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66c9a722-7d5c-48fe-8219-c4138284d668",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.32,
        "y": 0.45
      },
      "kind": "metric",
      "text": "53% Large town, 47% Small town",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ad923bc-d448-4ad6-8c92-a3129eba9591",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer demographic distribution: 53%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-834d-d17b21eed35d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Top 10 trending are a great way to discover good content pieces. I came across a meme from a recent release and decided to watch its trailer.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-834d-ccae83e7303e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.048,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "1. Per annum 2. Large towns - metros and tier-1 cities and small town - tier 2 and 3 cities. Source: BCG Consumer Content Consumption Survey, October 2022, N = 2,615",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4cc87b9-32cd-41bc-a167-e5c3c9a4741c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "table",
      "text": "Language breakdown: Hindi 57%, Regional 41%, English 2%",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3961c984-5072-483c-978d-8f078f391eca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.048,
        "y": 0.065
      },
      "kind": "title",
      "text": "We looked at consumers across demographics...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c0bbb58-4dfa-4d57-a4e8-52c1cb189121",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Consumer demographic distribution",
      "numberRaw": "53%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": "Top 10 trending are a great way to discover good content pieces.",
      "numberScale": null,
      "numberValue": 53,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8a-0d58980e0324",
      "evidence": "Demographic split frames the analytical lens",
      "confidence": 75
    },
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "cca51a84-b2c7-43c9-894f-8aa081902a60",
      "evidence": "Consumer demographic distribution: 53%",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "a147b80d-b835-4e9a-accf-3c2ef5c002bf",
      "evidence": "Demographic breakdown of consumer base",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 22,
      "from": 13,
      "beatId": "019dd95a-0702-74a3-87e0-193cf5a111bb",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "'Under-indexed on marketing spends and digital capabilities' diagnosis",
      "position": 2,
      "confidence": 88,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 22,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e0-2986d735d600",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Lights: India market data + consumer behavior facts",
      "position": 1,
      "confidence": 80,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 14,
      "name": "Day In Life",
      "slug": "14-day-in-life",
      "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
      "matchId": "019dd95a-088b-72c8-b7e7-3be9c24766b7",
      "evidence": "'Looked at consumers across demographics... to understand their content consumption journey' (pp.14-15)",
      "position": 2,
      "objective": "Frame the consumer's content-consumption journey",
      "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
      "confidence": 70,
      "description": "Humanize abstract data by walking through a single user's struggle and resolution"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}