{
  "docId": "019dd923-5ca1-7489-b634-7e1c9fe1bc87",
  "docSlug": "7a27e27b944e835f",
  "documentTitle": "Seeing the BIG Picture",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 12,
  "pageCount": 60,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The slide uses a bubble-based data table to show growth trends and CAGR.",
  "elementsJson": [
    "headline_text",
    "bubble_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-7e1c9fe1bc87/12",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Growth of internet users and digitally active users",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11389ad8-0589-428e-b2a4-3be84cfa60ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "1. Users using internet for more than 4 years 2. Estimated 3. Forecasted Source: BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a300c5c-3721-4d6e-b182-0dd28d8f65dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Digitally active users penetration: 85%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-834e-17809267f2a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Digitally active users are growing and expected to be 85% of internet users",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d897838-07cf-4fc5-a3a8-cd5246937f98",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Digitally active users penetration",
      "numberRaw": "85%",
      "numberKind": "percent",
      "actionTitle": "Digitally active users are growing and expected to be 85% of internet users",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 85,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8a-0119fcfea9a5",
      "evidence": "'Digitally active users... expected to be 85% of internet users'",
      "confidence": 85
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "792d4868-40e7-4eff-ba44-235c6f4a8eae",
      "evidence": "Digitally active users penetration: 85%",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 3,
      "beatId": "019dd95a-0702-74a3-87e0-142ec4ee18f8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Origins of study + India entertainment-hungry market context",
      "position": 1,
      "confidence": 88,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 22,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e0-2986d735d600",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Lights: India market data + consumer behavior facts",
      "position": 1,
      "confidence": 80,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 10,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-088b-72c8-b7e7-36c0961f7ac8",
      "evidence": "India OTT subs growing 3-4x US/China (p.10), then India placed below 11-country average on 2x2 (p.13)",
      "position": 1,
      "objective": "Contrast India's growth opportunity with under-indexed local media",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 85,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}