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  "documentTitle": "Fast-moving consumer goods: Driving value creation in an era of disruption",
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  "notes": "The chart decomposes TSR into four components (Market Exposure, Growth Above Market, EBITDA Margin, Cash Flow) and links them to six qualitative strategic actions.",
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      "text": "Actively reshaped portfolio to access tailwinds; Went 'deep' before going 'broad'; Created and renewed tangible product/service superiority; Prioritized volume then price; Invested in commercial capabilities; Drove efficiencies to build muscle",
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