{
  "docId": "019dd923-5ca1-7489-b634-648f0e23d8a6",
  "docSlug": "b0add5c3e5370c49",
  "documentTitle": "Fast-moving consumer goods: Driving value creation in an era of disruption",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 16,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a 'Past vs Future' framing to transition into strategic imperatives.",
  "elementsJson": [
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-648f0e23d8a6/3",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-648f0e23d8a6",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-648f0e23d8a6.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-648f0e23d8a6#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.8,
        "x": 0.13,
        "y": 0.7
      },
      "kind": "callout",
      "text": "Imperatives: Scaled FMCG incumbents are not destined to decline in the face of these disruptions, but winning will require bold investment and proactive effort across 5 strategic imperatives",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b3dcdb7-305a-4475-a9f2-0025145f88d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Scaled FMCG incumbents are not destined to decline in the face of these disruptions, but winning will require bold investment and proactive effort across 5 strategic imperatives",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acba-7384-b6bc-c5c0e38de81e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Looking back vs Looking forward",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5cf2f9d-7b24-4c73-b534-e6d9978a30ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "The FMCG sector has an unmatched history of value creation but performance has lagged significantly in recent years and suffered a major shock from Covid-19",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "754f04dd-c395-4749-8f54-5a5b75e20773",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.53,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "5 emerging disruptions will define the next era of FMCG and proactive response is required to create competitive advantage through the turbulence",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7eb1db0c-2716-4cfa-aa69-2d7d57d5cadc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Overview: Winning in next era requires proactive response to shifting landscape",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b05609bf-c431-421a-9a22-85f68d40b9b0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1321-706c-9a64-a5c78a670ccc",
      "evidence": "Page is structured as Before (Looking back) -> After (Looking forward) -> Bridge (Imperatives)",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a64-9c6c7142baaa",
      "evidence": "Title states insight: 'Winning in next era requires proactive response to shifting landscape'",
      "confidence": 78
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a64-a39e659c0df9",
      "evidence": "Green highlights mark the load-bearing phrases ('lagged significantly', '5 emerging disruptions')",
      "confidence": 75
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a64-9aa7fee46ca3",
      "evidence": "Two-column 'Looking back' vs 'Looking forward' contrast",
      "confidence": 82
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "f30f1e0d-0a68-4cc8-994b-aa593780a688",
      "evidence": "This is an executive summary slide.",
      "confidence": 0.9
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a64-9752aa26c8a4",
      "evidence": "PAST/FUTURE signpost icons frame past vs future",
      "confidence": 80
    }
  ],
  "frameworks": [
    {
      "name": "flatten-fight-future",
      "slug": null,
      "matchId": "874e8822-f548-437c-a1e5-8e889a233e6c",
      "evidence": "The slide explicitly structures the narrative around 'Looking back' (past) and 'Looking forward' (future) to define strategic imperatives.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "019dd95a-0702-74a3-87db-e6530c15d8c7",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Cover, 'Context for this document', 'Looking back / Looking forward' overview",
      "position": 1,
      "confidence": 88,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}