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  "documentTitle": "Fast-moving consumer goods: Driving value creation in an era of disruption",
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      "text": "STEP 1: Diagnose\nWhere are you ahead? Behind? At risk in this new world?\nComplete a robust diagnostic to develop clear view on where you stand versus peers against each of the value creation imperatives (& across 10 specific levers)\n\nSTEP 2: Plan\nWhat is roadmap to build these sources of advantage?\nDevelop a robust transformation agenda that addresses your opportunities (breadth & depth depend on starting position)\n\nSTEP 3: Execute\nHow can you quickly mobilize to get this done?\nDrive this agenda and roadmap by empowering your leadership team and managing execution with high sense of urgency",
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