{
  "docId": "019dd923-5ca1-7489-b634-648f0e23d8a6",
  "docSlug": "b0add5c3e5370c49",
  "documentTitle": "Fast-moving consumer goods: Driving value creation in an era of disruption",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 16,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 5,
  "notes": "This is the second part of a two-part slide series (II/II).",
  "elementsJson": [
    "headline_text",
    "comparison_table",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-648f0e23d8a6/12",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-648f0e23d8a6",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-648f0e23d8a6.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-648f0e23d8a6#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.15,
        "x": 0.8,
        "y": 0.3
      },
      "kind": "image",
      "text": "Red Bull, KIND, ABInBev, withings, MARS, Chobani, Kellogg's, Three Squirrels, DANONE, innocent",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "329b7d41-e217-47b3-b300-40965d44b8df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "table",
      "text": "Levers, Description, Leading examples",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51eaf0d1-09ed-45af-9061-958e8f39118a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "5 imperatives house 10 actionable, high-impact levers for transformation (II/II)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e39e397-64a4-49e7-8205-1b5331cb202b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a65-4f864d936fec",
      "evidence": "Title continues 'II/II' insight: 5 imperatives house 10 actionable levers",
      "confidence": 88
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a65-5565740544a6",
      "evidence": "Red Bull, KIND, ABInBev, Withings, MARS, Chobani, Kellogg's, Danone, innocent logos",
      "confidence": 80
    },
    {
      "name": "Grid System",
      "slug": "grid-system",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a65-5a3e12870e06",
      "evidence": "Continues identical structured grid from p11",
      "confidence": 75
    },
    {
      "name": "Law of Proximity",
      "slug": "law-of-proximity",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a65-5e3cd90b224b",
      "evidence": "Imperative bracket on left visually groups its child levers",
      "confidence": 70
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a65-528d03d84fbf",
      "evidence": "Same 4-column grid: Imperative | Lever | Description | Leading examples",
      "confidence": 82
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87db-f7f519d1dda6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Backup divider then 10 levers detail under 5 imperatives, 'Next steps' slide",
      "position": 5,
      "confidence": 88,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 12,
      "from": 9,
      "beatId": "019dd95a-0702-74a3-87dc-0b3a9665bb17",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "5 imperatives -> 10 actionable levers",
      "position": 5,
      "confidence": 55,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 11,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-088b-72c8-b7e3-edb2239e127f",
      "evidence": "Two-page table: 5 imperatives in left column, 10 numbered levers (1-5 on p11, 6-10 on p12) with descriptions and exemplar brands",
      "position": 4,
      "objective": "Decompose the 5 imperatives into 10 distinct, comprehensive levers",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 86,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}