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  "documentTitle": "BCG Investor Perspectives Series Q4 2023",
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  "notes": "The slide highlights a 'license to invest' concept as a way to navigate seemingly contradictory investor preferences.",
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      "text": "While these results may appear contradictory at first, they reflect that investors want companies to deliver the best of both worlds; to address this, corporate leaders should highlight any tradeoffs and ask themselves whether they have a “license to invest” in the current environment. Investors are likely to support firms pursuing attractive investment opportunities, but they are also often open to companies hunkering down if opportunities are not extremely compelling",
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      "text": "Investor support percentage: 83%",
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      "text": "Investors that are supportive of companies focusing on reducing costs to strengthen near-term profitability and hunkering down—that is, not reinvesting cost savings into medium- and longer-term growth",
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      "text": "Investors that are supportive of companies investing in innovation and go-to-market strategies, even if that affects margins short term",
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      "text": "Do investors support companies that prioritize long-term investments or short-term performance?",
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      "text": "Source: BCG Investor Perspectives Series, Q4 2023, October 10–13, 2023; n = 150. Note: All questions were posed with respect to financially healthy companies, which were defined as companies with relatively strong and resilient free cash flow and a healthy balance sheet.",
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      "text": "Investors are almost equally supportive of companies reinvesting profits for growth or hunkering down by not reinvesting cost savings",
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