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      "text": "While these findings appear contradictory, they are consistent with recent conversations that BCG has had with quality investors who have highlighted that reinvestments should not result in earnings misses. Rather, companies should find alternative ways to fund these investments (for example, through cost reduction) and then manage investor expectations by articulating the financial benefits of reinvesting to achieve longer-term advantage and value creation",
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      "text": "73% | Investors that are supportive of companies focusing on reducing costs to strengthen near-term profitability and hunkering down—that is, not reinvesting cost savings into medium- and longer-term growth. Down moderately from October 2023 result of 79%.",
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      "text": "81% | Investors that are supportive of companies investing in innovation and go-to-market strategies, even if that affects margins short term. Similar to the October 2023 result of 83%.",
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      "text": "71% | Investors that believe that companies should pursue significant profit improvement focused transformation programs starting in 2024.",
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      "text": "January 16–18",
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      "text": "Source: BCG Investor Perspectives Series, Q1 2024, January 16–18, 2024; n = 153. Note: All questions were posed with respect to financially healthy companies, which were defined as companies with relatively strong and resilient free cash flow and a healthy balance sheet. ¹Question was not asked in earlier investor pulse check surveys.",
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