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  "documentTitle": "2019 True-Luxury Global Consumer I nsight",
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      "text": "56% of consumers investigate a brand's social responsibility.",
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      "text": "For a given item, over 60% would purchase from the more sustainable brand",
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      "text": "For the same product I would choose a brand that supports sustainability rather than a brand that does not",
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      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Dec 18/Jan 19 (12K+ respondents in 10 countries)",
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