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  "documentTitle": "2019 True-Luxury Global Consumer I nsight",
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      "text": "of True-Luxury consumers' purchasing behaviors are influenced by sustainability; of True-Luxury consumers in the 2nd-hand market purchase pre-owned because it is 'truly sustainable behavior'; of True-Luxury consumers that shifted spending from traditional to niche luxury brands attributed their shift to sustainability; of True-Luxury consumers consider Sustainability a top 3 value when asked to define luxury (+ 1 pp vs 2017)",
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      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Dec 18/Jan 19",
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