{
  "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
  "docSlug": "f8987efef196926b",
  "documentTitle": "2019 True-Luxury Global Consumer I nsight",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 36,
  "pageCount": 49,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 20,
  "notes": "The slide uses a stacked bar chart to segment consumer behavior (sell only, sell and purchase, purchase only) by generation.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/36",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-36",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Younger generations bigger sellers, older generations bigger buyers",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a348-51ec6cb1abde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Participation in 2nd-hand market by generation",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f30c7f0-00c2-4104-ad85-fda81e2b41cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Participation rate: 45%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a348-54c9a398ec8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.04,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Dec 18/Jan 19 (12K+ respondents in 10 countries)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4bcc3c8-65f6-47ac-af1a-8635a03e5dde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Younger True-Luxury consumers largest participants in 2nd-hand, with supply driven by younger generations and demand driven by older",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eec6f4ff-c405-47a5-842f-8fada7115450",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Participation rate",
      "numberRaw": "45%",
      "numberKind": "percent",
      "actionTitle": "Younger True-Luxury consumers largest participants in 2nd-hand, with supply driven by younger generations and demand driven by older",
      "calloutText": "Younger generations bigger sellers, older generations bigger buyers",
      "numberScale": null,
      "numberValue": 45,
      "metricFamily": "rate_catchall",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-10d5-72cc-931f-c47101480907",
      "evidence": "Younger generations bigger sellers, older bigger buyers - paired contrast.",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-10d5-72cc-931f-c220e0dcd0d2",
      "evidence": "Title: 'Younger consumers largest participants - younger sell, older buy'.",
      "confidence": 85
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-10d5-72cc-931f-c98680078448",
      "evidence": "Demographic % labels.",
      "confidence": 60
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "9f203c95-ac9d-4702-85a0-9c6d4599dc12",
      "evidence": "The slide shows a stacked bar chart indicating participation in the 2nd-hand market by generation, which could be related to market segmentation.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "38ade48a-e568-4b5d-855a-844745006e83",
      "evidence": "Segmentation of consumer behavior by generation",
      "confidence": 0.6
    }
  ],
  "arcBeats": [
    {
      "to": 48,
      "from": 16,
      "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
      "position": 4,
      "confidence": 78,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 45,
      "from": 16,
      "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Core Insight",
      "beatSlug": "onion-core-insight",
      "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
      "position": 4,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 37,
      "from": 36,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-07fe-70ce-8d40-58d69b5f137f",
      "evidence": "Younger sell / older buy; China sellers vs US buyers.",
      "position": 7,
      "objective": "Split 2nd-hand by age and geography to find behavioral asymmetries",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 75,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}