{
  "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
  "docSlug": "f8987efef196926b",
  "documentTitle": "2019 True-Luxury Global Consumer I nsight",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 24,
  "pageCount": 49,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Includes market share penetration data for the second-hand segment.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/24",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.63,
        "y": 0.83
      },
      "kind": "callout",
      "text": "Note: On the most penetrated categories, and most successful brands, this can rise to 15-20%",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1c76acd-591c-40c6-8eba-0cc74e2a53ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "On the most penetrated categories, and most successful brands, this can rise to 15-20%",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a346-436de583d3a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Total personal luxury market size (B€)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d118e3e-dcaf-427c-9159-4336bb316628",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.52,
        "y": 0.22
      },
      "kind": "chart",
      "text": "2nd-hand luxury market size (B€)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "adf5ac4e-b41e-428e-8e0c-98f2c09ceee1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Size (B€): 22 B€",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a346-447e17f02b5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.04,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "1. Second-hand personal luxury sales as share of total personal luxury market size. Source: BCG True-Luxury Market Model; Analyst reports; Expert interviews; BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "048936fa-789e-4bd0-aade-24ecfcc85114",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Luxury 2nd-hand market estimated at 22 B€ and growing faster than overall personal luxury...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1b06008-1a8a-4195-84e7-216d08fc5a50",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Market Size (B€)",
      "numberRaw": "22 B€",
      "numberKind": "plain",
      "actionTitle": "Luxury 2nd-hand market estimated at 22 B€ and growing faster than overall personal luxury...",
      "calloutText": "On the most penetrated categories, and most successful brands, this can rise to 15-20%",
      "numberScale": "b",
      "numberValue": 22,
      "metricFamily": "market_size",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-10d4-718b-9f64-fbab871778c1",
      "evidence": "Title: 'Luxury 2nd-hand market estimated at 22 B€ and growing faster than overall'.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-10d4-718b-9f65-01da21d5af9f",
      "evidence": "Penetration callout on chart.",
      "confidence": 65
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "6f1cc7ee-3e60-4322-b857-bfc9cc3f2c26",
      "evidence": "The slide uses bar charts to compare market sizes.",
      "confidence": 0.6
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-10d4-718b-9f64-fc6cafd7d210",
      "evidence": "Specific figure 22 B€ + 15-20% in penetrated categories.",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 48,
      "from": 16,
      "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
      "position": 4,
      "confidence": 78,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 45,
      "from": 16,
      "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Core Insight",
      "beatSlug": "onion-core-insight",
      "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
      "position": 4,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 24,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019dd95a-07fe-70ce-8d40-4d4bb20a26c1",
      "evidence": "22B€ size + four-driver build-up explanation ('fueled by four drivers').",
      "position": 4,
      "objective": "Build the 2nd-hand market case from size and four drivers",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 78,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}