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      "text": "1. Collaborations\n2. Second-hand\n3. Sustainability\n4. Luxury Casualwear\n5. Influencers\n6. Social Media\n7. Online\n8. Omnichannel\n9. Mono-Brand Stores\n10. Made-in\n11. Mix & Match\n12. Customization",
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      "text": "Omnichannel - Accounts for 50% overall, with substantial variation by geography (64% China, 42% EU)\nMono-Brand Stores - Appear to have stabilized in True-Luxury consumers' minds, no longer decreasing in a significant way, except for China\nMade-in - Made in Italy continues to strengthen its global lead among True-Luxury consumers and among Millennials, and reconquered leadership among Chinese vs Made in France. Made-in China growing among Chinese (+11pp vs 2014)\nMix & Match - Luxury niche and sports brands driving greater shift. Exclusivity and perception of better value are driving consumers to niche brands, whereas comfort and active lifestyle to sportswear brands\nCustomization - Demand stabilized (at high level). Product configuration, made to measure and bespoke products most desired",
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      "text": "True-Luxury Global Consumer Insight 2019 Edition: the 12 key trends",
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