{
  "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
  "docSlug": "da48f73eb97e2470",
  "documentTitle": "2018 True-Luxury Global Consumer Insight",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 55,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_landscape",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "The slide uses stacked bar charts to show the composition of the luxury market in 2017 vs 2024F by generation and by geography.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.7,
        "y": 0.85
      },
      "kind": "callout",
      "text": "70% Of the growth will be driven by Chinese",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64dc8493-8b77-43b6-9609-7cbefeae6ceb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.4,
        "y": 0.85
      },
      "kind": "callout",
      "text": "130% Of the growth will be driven by Millennials",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbd5d46a-7541-488f-9bf6-b1c4b497cfe3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "130% of the growth will be driven by Millennials; 70% of the growth will be driven by Chinese.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acbc-7050-b111-02eaa6ab2ed8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.35,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Generational market composition 2017 vs 2024F",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ff75fe0-740f-4758-8d86-9ee9cbc1eb1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Geographic market composition 2017 vs 2024F",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47df7671-638a-4c99-8b9f-882155f19c3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market share: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acbc-7050-b111-07042fc80f0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.35,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Note: Relative to Personal Luxury. Source: BCG Luxury market model",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e330e76-bfe0-40df-baf2-d36e5a7c64bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "title",
      "text": "2 most relevant avenues of growth for the Personal Luxury market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae58c479-8244-4c03-8f70-3c1033630745",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Market share",
      "numberRaw": "50%",
      "numberKind": "percent",
      "actionTitle": "2 most relevant avenues of growth for the Personal Luxury market",
      "calloutText": "130% of the growth will be driven by Millennials; 70% of the growth will be driven by Chinese.",
      "numberScale": null,
      "numberValue": 50,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-10d4-718b-9f63-03369500ff3e",
      "evidence": "Two parallel stacked-bar panels: Millennials vs Chinese",
      "confidence": 80
    },
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "a7fa6032-c607-4b37-8c02-fb192639ad4a",
      "evidence": "2D matrix of consumer segments",
      "confidence": 0.8
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-10d4-718b-9f62-feba077b2d64",
      "evidence": "'2 most relevant avenues of growth' frames the chart",
      "confidence": 85
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-10d4-718b-9f63-07b82f6df3ec",
      "evidence": "'130% of growth driven by Millennials' / '70% by Chinese' callout circles",
      "confidence": 88
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-10d4-718b-9f63-090a3f63c4cd",
      "evidence": "Specific figures '327 → 409 €Bn', age brackets labelled",
      "confidence": 80
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-10d4-718b-9f63-0dc877f0b66b",
      "evidence": "Same chart structure replicated for two breakdowns",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "3ef57bc2-642f-4096-aa37-a0c86c3b0a96",
      "evidence": "The slide segments the market by generation and geography to identify growth drivers.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 1,
      "beatId": "019dd95a-0682-776c-8e38-083a608a1ac6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Cover, BCG-Altagamma panel methodology, 5 lenses, market sizing",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "019dd95a-07fe-70ce-8d40-1fb7ff0bd254",
      "evidence": "5 lenses + 2017→2024 sizing + '130%/70% of growth from Millennials/Chinese' creates a why-now case.",
      "position": 1,
      "objective": "Establish the growth window",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 70,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}