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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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      "text": "How often do they expect brands to create new content / provide information through channels (from commercials to social media)? How to help Chinese define their identity statement through their wardrobe? Which influencers or fashion bloggers do they like to see in collaboration with luxury brands? Which sales channels do consumers prefer? Why? Which type of engagement are they looking for?",
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