{
  "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
  "docSlug": "da48f73eb97e2470",
  "documentTitle": "2018 True-Luxury Global Consumer Insight",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 42,
  "pageCount": 55,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke style diagram to illustrate the reach of Tencent and Alibaba across various digital sectors.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/42",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-42",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Tencent ecosystem map",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76b8e164-ab4d-48f5-a181-e8c16fc8e843",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.52,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Alibaba ecosystem map",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2b0fd80-f9ab-413a-b1d2-d94463588a0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: BCG Analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5722c8fb-042a-4092-9cb2-4a27a36819ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "China's digital ecosystem is highly integrated and dominated by two players",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b22ad62f-0815-41da-b340-bae89af42a10",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-10d4-718b-9f63-e954dfb2e4b9",
      "evidence": "'China's digital ecosystem ... dominated by two players'",
      "confidence": 80
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-10d4-718b-9f63-efbd2ef6dcf6",
      "evidence": "Ecosystem framed as integrated platform map",
      "confidence": 60
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "129a4895-dec3-439c-8e51-377fa09c1b65",
      "evidence": "The slide organizes various business units around central entities (Tencent and Alibaba).",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 51,
      "from": 14,
      "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
      "position": 4,
      "confidence": 78,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 51,
      "from": 30,
      "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Millennial + Chinese segment deep dives",
      "position": 2,
      "confidence": 60,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 51,
      "from": 41,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
      "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
      "position": 9,
      "objective": "Zoom into the Chinese consumer",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 85,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}