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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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  "notes": "The chart uses a Satisfaction Index calculated as the difference between respondents increasing and reducing spend.",
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      "kind": "callout",
      "text": "Is there a brand on which you have reduced / you will reduce your luxury spending? Is there a brand on which you have increased / you will increase your luxury spending?",
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      "text": "1. Chosen brands with at least 10 respondents per brand. Note: Satisfaction Index = % respondents who will increase their spend - % respondents who will reduce their spend. Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017",
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      "text": "Millennials: some luxury brands know them and reach them better",
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