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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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  "notes": "The slide uses a custom flow diagram to illustrate the shift from top luxury brands to other categories.",
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      "text": "Stacked bar chart showing the distribution of consumer segments (Luxury sports niche, Luxury niche, Fast fashion, Premium) totaling 100%.",
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      "text": "Relevant categories for each segment: Sneakers/Backpacks/T-shirts, Formal shoes/Sunglasses/Perfumes, T-Shirts/Shirts/Jeans, Handbags/Perfumes/Watches.",
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      "text": "Millennial brand shifting behavior: 54%",
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      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017 (12K + respondents in 10 countries)",
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      "text": "~54% of Millennials shift from luxury brands; they trade down or mix styles buying niche brands",
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