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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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  "notes": "The slide highlights that collaborations generally increase willingness to buy, particularly among younger generations (Gen Z and Millennials).",
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      "text": "What is the impact of collaborations in your willingness to buy from the brand?",
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      "text": "Additionally, collaborations have a positive impact on the willingness to buy for ~55% of True-Luxury Consumers",
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