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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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  "authorName": "BCG",
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  "notes": "The slide uses a stacked bar chart to show channel share and a numbered list for qualitative drivers.",
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      "text": "Mono-brand still the most used channel by True-Luxury Consumers, gaining back some ground vs Dept. Stores",
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      "text": "True-Luxury Global Consumers purchasing channels 2014-2017",
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      "text": "1. Try & touch the product, 2. Offer range of the brand, 3. Intimate and relaxed environment, 4. Convenient location, easy reach, 5. Personal relationship with sales associate",
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      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017 (12K + respondents in 10 countries)",
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