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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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      "text": "Luxury online ecosystem dominated by Mono-brand online, Full price multi-brand & Generalist marketplaces (~90% of the last purchases online)",
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      "text": "Luxury online ecosystem dominated by Mono-brand online, Full price multi-brand & Generalist marketplaces (~90% of the last purchases online). Mono-brand online preferred in mature markets & by older generations, Generalist strong in China and Multi-brand amongst Millennials. Online ecosystem varies broadly across luxury categories",
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      "text": "Note: referred to last purchase. Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017 (12K + respondents in 10 countries)",
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