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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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  "notes": "The slide uses a comparison list format to highlight influencer profiles across two distinct geographic regions.",
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      "text": "The power of influencers does not lie in their follower count, but in their ability to influence through perceived authenticity, a unique point of view and storytelling. Will Influencer-led content creation and power represent a challenge for luxury brands?",
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      "text": "Who is your favorite Influencer?",
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      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017 (12K + respondents in 10 countries); BCG Analysis",
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