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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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  "notes": "The chart tracks preference for personal luxury goods across five generational cohorts.",
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      "kind": "chart",
      "text": "Made-in preference by consumer generation",
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      "text": "Respondents (%)",
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      "text": "1. Excluding cars, luxury boats, design and lighting. Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017 (12K + respondents in 10 countries)",
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      "kind": "title",
      "text": "Made-in Italy preferred amongst Gen X & Baby Boomers, Made-in France much closer amongst youngers",
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