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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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  "notes": "The slide uses a combination of big numbers for the overall shift and horizontal bar charts to break down the reasons by generation.",
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      "text": "Thinking about formalwear / casualwear which of the following statements best apply to you?",
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      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017 (12K + respondents in 10 countries)",
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      "text": "Luxury casualwear the \"new normal\": driven by formal saturation & comfort for older, by coolness for young",
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