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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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      "text": "1. Luxury casualwear\n2. Luxury product values\n3. Collaborations\n4. Mix and Match\n5. Brand loyalty\n6. Social Media\n7. Influencers\n8. Omnichannel\n9. Online ecosystem\n10. Mono-brand stores",
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      "text": "For Millennials particularly relevant \"What they want\"; for Chinese \"Where they buy and how to reach them\"",
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