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  "documentTitle": "Transformation by Radical Innovation",
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      "text": "We find that the most attractive opportunity areas for radical innovation often build on a company's inherent market and technology capabilities and strategic direction.",
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      "text": "Insights for the executive",
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      "text": "3. Redesign innovation processes and provide dedicated resources to explore and validate radical ideas",
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      "text": "Note: 1) For additional insights read Arthur D. Little's article \"Finding new growth: the case for innovation by enlargement,\" Kemp, De Jongh and van Oene, 2012.",
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