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  "documentTitle": "Moneyball Moment Marketing Canada",
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      "text": "1. RE-EVALUATE OVERALL SPEND: Our Canadian and US studies show there is a case for increased media spend in Canada, especially given ROI levels.\n2. LEVERAGE ATTRIBUTION ANALYTICS CONTINUOUSLY: Canadian advertisers should leverage these findings continuously to ensure ongoing ability to optimize media yield.\n3. RE-EVALUATE MEDIA ALLOCATION TO DRIVE IMPROVED RETURN: Rebalance media investments to continuously optimize return on spend.\n4. TAKE ADVANTAGE OF LFVC: Invest more in LFVC as available inventory increases and audiences move more to this format.",
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