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  "documentTitle": "Moneyball Moment Marketing Canada",
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  "notes": "The slide uses a donut chart to visualize the composition of media spend, with a specific focus on the LFVC category.",
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      "text": "Media spend breakdown by channel: TV 28%, Display & Other 27%, Search 20%, Radio 8%, Newspaper 7%, OOH 4%, Social 4%, Magazine 1%, SFVC 1%, LFVC <1%",
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      "text": "ONLY THE AUTO INDUSTRY HAD SUFFICIENT LFVC AD SPENDING TO ANALYZE IN OUR STUDY",
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