{
  "docId": "019dd923-5ca1-7489-b633-b71cf6a46444",
  "docSlug": "004febe5c808e074",
  "documentTitle": "2019 Global FS Consumer Study DACH",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 51,
  "pageCount": 59,
  "prevPage": 50,
  "nextPage": 52,
  "slideType": "recommendation",
  "function": "recommend",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a high-quality lifestyle photo as the primary visual element to evoke the 'segment of one' concept.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/51",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-51",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Banks and insurers should develop new capabilities. Specifically, they should use technology cost-effectively to create personalized experiences for increasingly different customer segments—ultimately down to a \"segment of one.\"",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f5e-7590-8283-ba8061ec1eaa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.48,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8dd63877-5143-4509-a52b-4fd8217bc10d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.507,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "The Pioneers and Pragmatists in our survey, for example, are interested in personalized offerings and integrated propositions delivered through a mix of channels and ecosystem members. Providers should define a strategy for each customer segment that identifies the investments required to deliver targeted returns. This should take into account the long-term growth prospects for the segment, varying by geography, such as Traditionalists—the segment with the highest percentage of 55+ respondents in our survey—being expected to grow in countries with aging populations.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e723dca-295f-4860-9752-756e568e70ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.507,
        "y": 0.295
      },
      "kind": "paragraph",
      "text": "Banks and insurers should develop new capabilities. Specifically, they should use technology cost-effectively to create personalized experiences for increasingly different customer segments—ultimately down to a “segment of one.”",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "543a5c75-d18b-41da-8a20-ee46e2ff29fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.507,
        "y": 0.215
      },
      "kind": "title",
      "text": "Find the segment of one: Offering personalized experiences tailored to personas",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b00d04a8-f9fe-4cab-b8c4-4b9adb9021e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "RECOMMENDATIONS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62bb5d17-ba77-4837-83f5-593d0a213613",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de0b7-d5c5-7390-800b-aaa679850bdd",
      "evidence": "Title 'Find the segment of one: Offering personalized experiences tailored to personas'.",
      "confidence": 85
    },
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "fd221079-ac79-4f44-b7bc-bae9e108ccaf",
      "evidence": "Find the segment of one: Offering personalized experiences tailored to personas",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "6736aada-ea59-4e59-a2e0-594b18a94add",
      "evidence": "Mentions Pioneers, Pragmatists, and Traditionalists as distinct segments.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 53,
      "from": 49,
      "beatId": "019de0b7-c9e5-75a4-8757-1fddf5b5b61c",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "RECOMMENDATIONS section with 'head start' steps to a living business.",
      "position": 3,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 53,
      "from": 49,
      "beatId": "019de0b7-cab9-718e-81a4-d4a902c6084b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": null,
      "evidence": "Living-business head-start steps and final imperative.",
      "position": 5,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 53,
      "from": 49,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019de0b7-cbd4-72fd-a0fd-3febcec24553",
      "evidence": "Sequential steps 'meet core needs', 'segment of one', 'incentivize / match / build loyalty' summing to living-business imperative p.53.",
      "position": 8,
      "objective": "Stack steps that compose a 'living business'",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 78,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}