{
  "docId": "019dd923-5ca1-7489-b633-b71cf6a46444",
  "docSlug": "004febe5c808e074",
  "documentTitle": "2019 Global FS Consumer Study DACH",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 47,
  "pageCount": 59,
  "prevPage": 46,
  "nextPage": 48,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 42,
  "notes": "The slide uses a segmentation framework to display survey results regarding financial services trust.",
  "elementsJson": [
    "headline_text",
    "kpi_table",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/47",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-47",
  "components": [
    {
      "bbox": {
        "h": 0.95,
        "w": 0.55,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "image",
      "text": "Portrait of a smiling woman",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fe88509-a13a-4f88-a30c-03ab8e93a0ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trust their bank to look after their long-term financial well-being (Pragmatists): 89%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f5e-7590-8283-573a19917bb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.86,
        "y": 0.05
      },
      "kind": "source-note",
      "text": "#FSConsumerStudy",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "361abd8f-629d-4e38-a917-ca30d5594bbd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.04,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "46 2019 Accenture Global Financial Services Consumer Study",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad655bcb-8466-40d6-8927-6bfb772a1675",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.08,
        "y": 0.24
      },
      "kind": "table",
      "text": "Trust and loyalty metrics for Pioneers, Pragmatists, Skeptics, and Traditionalists across 7 survey questions.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1fdbeea-4ed4-482d-9714-3edfd9ba82b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "CUSTOMER ATTITUDES AND PREFERENCES: 5. THE ROLE PLAYED BY TRUST",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b481beea-c002-4294-8546-7db257b01630",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Trust their bank to look after their long-term financial well-being (Pragmatists)",
      "numberRaw": "89%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": null,
      "numberScale": null,
      "numberValue": 89,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0b7-d515-737d-be0f-4149d030f911",
      "evidence": "KPI table with 7 statements × 4 persona columns chosen for trust comparison.",
      "confidence": 78
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "60842136-705c-411b-9f17-a161ffe43d9e",
      "evidence": "The slide segments consumers into Pioneers, Pragmatists, Skeptics, and Traditionalists.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 48,
      "from": 22,
      "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.",
      "position": 2,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 48,
      "from": 46,
      "beatId": "019de0b7-ca96-7548-8ae7-00c8e97a5d97",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Trust KPI table and 7% switching stat substantiate urgency.",
      "position": 4,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 48,
      "from": 46,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019de0b7-cbb1-73fc-b3e5-4fbb1687e809",
      "evidence": "Trust opener p.46 → trust KPI table p.47 → 'What does this mean' p.48 with 7% switching stat.",
      "position": 7,
      "objective": "Drive trust KPIs to loyalty-building recommendation",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 82,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}