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  "documentTitle": "2019 Global FS Consumer Study DACH",
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      "text": "When considering GAFA channels, financial services providers should carefully weigh the benefits of access via favored consumer applications—such as being able to offer payments via established social channels, augmented interaction utilizing virtual or augmented reality, as well as more sophisticated or relevant marketing messages—versus the potential threat of these channel owners developing or expanding their own financial service offerings.",
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      "text": "Leverage GAFA platforms to distribute financial services propositions; Place funding on GAFA platforms; Sell digital services through APIs; Monetize algorithms and platforms",
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      "text": "Banks and insurers can also work with third-party platforms in a mutually beneficial way, for example by sharing customer data to improve understanding of customer needs, and developing new products and services that meet such needs.",
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      "text": "When considering GAFA channels, financial services providers should carefully weigh the benefits of access via favored consumer applications... versus the potential threat of these channel owners developing or expanding their own financial service offerings.",
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      "kind": "source-note",
      "text": "Source: Maximizing Revenue Growth in Retail Banking, Accenture 2018",
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      "text": "Figure 3. Different ways providers can use GAFA channels to reach customers",
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      "kind": "title",
      "text": "CUSTOMER ATTITUDES AND PREFERENCES: 4. INTEGRATION BETWEEN PHYSICAL AND DIGITAL CHANNELS",
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