{
  "docId": "019dd923-5ca1-7489-b633-b71cf6a46444",
  "docSlug": "004febe5c808e074",
  "documentTitle": "2019 Global FS Consumer Study DACH",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 38,
  "pageCount": 59,
  "prevPage": 37,
  "nextPage": 39,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The chart shows that 'Increase in costs' is the highest reason across all segments, but 'Issues/concerns over data security' is a significant secondary driver.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "line_chart",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/38",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-38",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.73,
        "y": 0.27
      },
      "kind": "callout",
      "text": "Consumers feel issues/concerns over data security would lead to them leaving their current provider.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3edb831f-9b4b-4cc4-a449-2a3cc04f2441",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.6,
        "x": 0.07,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Line chart showing reasons for leaving provider by segment",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01bd52b8-6974-48ef-9ab9-25f3a81c3491",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "% of consumers citing reason to leave provider: 55%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f5e-7590-8282-d820e83eac79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.09,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Financial services providers ignore the risks of a breach of trust at their peril: Accenture’s Competitive Agility Index shows that this has a direct and substantial impact on the bottom line. For example, we calculated that money laundering allegations cost one company US$1 billion in revenue.9 Providers should emphasize trustworthiness as a brand value and actively communicate this to customers through all touchpoints.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d3516f9-f6ca-40e7-b0b3-05934e2f0296",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "CUSTOMER ATTITUDES AND PREFERENCES: 3. WILLINGNESS TO SHARE DATA FOR RECIPROCAL BENEFITS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7146d864-c884-4336-8e7d-d7bab906ce35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.09,
        "y": 0.165
      },
      "kind": "title",
      "text": "Top reasons why consumers would leave their current provider (consumers ranked their top three)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eca0af9b-4de4-4f94-b9e8-7711a6344a1d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "% of consumers citing reason to leave provider",
      "numberRaw": "55%",
      "numberKind": "percent",
      "actionTitle": "Consumers feel issues/concerns over data security would lead to them leaving their current provider.",
      "calloutText": "Consumers feel issues/concerns over data security would lead to them leaving their current provider.",
      "numberScale": null,
      "numberValue": 55,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de0b7-d3b9-713a-9692-338cdf3dea74",
      "evidence": "Title states the so-what: data-security concerns drive provider switching.",
      "confidence": 80
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0b7-d3db-72b9-81f3-41a51f3ceb42",
      "evidence": "Multi-line chart compares four personas across five reasons-to-leave.",
      "confidence": 75
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "2ea21ade-bfde-43f6-8446-a8c89b09c78b",
      "evidence": "The slide presents data in a narrative format, telling a story about customer attitudes and preferences.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 48,
      "from": 22,
      "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.",
      "position": 2,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 45,
      "from": 22,
      "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.",
      "position": 3,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 38,
      "from": 33,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019de0b7-cb69-755f-b40b-cc63056c8922",
      "evidence": "Section opener → data-sharing table p.34 → 'What does this mean' p.35 → security recommendation p.37 → reasons-to-leave chart p.38.",
      "position": 5,
      "objective": "Drive data-sharing willingness to incentives + protection recommendation",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 85,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}