{
  "docId": "019dd923-5ca1-7489-b633-b71cf6a46444",
  "docSlug": "004febe5c808e074",
  "documentTitle": "2019 Global FS Consumer Study DACH",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 37,
  "pageCount": 59,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Includes a visual mockup of a mobile registration screen to illustrate the data collection point.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/37",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-37",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Providers should invest in and communicate clearly on measures to protect customer data.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f5e-7590-8282-6cd517928942",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.35,
        "x": 0.57,
        "y": 0.08
      },
      "kind": "image",
      "text": "Mobile app registration screen mockup",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "756ebcbf-8d8d-4020-9261-9b5ecf6afafd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.38,
        "x": 0.09,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "In addition to incentivizing consumers to share data through personalized benefits, regulatory requirements task providers to keep consumer data safe. This is clearly a significant concern for consumers, with notable proportions saying they would change provider due to concern over data security. Indeed, such issues are key factors behind “churn” across all four personas, which further highlights the importance of a careful response by providers. With that in mind, providers should be careful to do more to safeguard customer data and communicate this to customers—in particular, as they start to participate in ecosystems, which rely on a seamless sharing of data between multiple parties. This may require additional investments in data security or guarantees with compensation commitments in the event of a data security breach.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8953f87-1697-4649-8827-7a3503c5a89e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.06,
        "x": 0.9,
        "y": 0.05
      },
      "kind": "source-note",
      "text": "#FSConsumerStudy",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "743979d9-0b27-4bdf-8203-a9c7e934ddd9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.04,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "36 2019 Accenture Global Financial Services Consumer Study",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bd6b799-a7ba-434d-8403-802713dd458d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.09,
        "y": 0.27
      },
      "kind": "title",
      "text": "Providers should invest in and communicate clearly on measures to protect customer data.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "242cf698-9688-47c3-89f3-58b379512d20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.36,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "CUSTOMER ATTITUDES AND PREFERENCES: 3. WILLINGNESS TO SHARE DATA FOR RECIPROCAL BENEFITS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06c686b5-beb3-4285-8b2b-b12afedd0e11",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de0b7-d397-740c-aef0-e84107109003",
      "evidence": "Title is recommendation: 'invest in and communicate clearly on measures to protect customer data.'",
      "confidence": 88
    },
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "3f0bd465-be40-44b9-a177-d759c6068816",
      "evidence": "The slide has a clear call to action, 'They should consider creating stronger incentives to encourage customers to share their data.'",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 48,
      "from": 22,
      "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.",
      "position": 2,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 45,
      "from": 22,
      "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.",
      "position": 3,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 38,
      "from": 33,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019de0b7-cb69-755f-b40b-cc63056c8922",
      "evidence": "Section opener → data-sharing table p.34 → 'What does this mean' p.35 → security recommendation p.37 → reasons-to-leave chart p.38.",
      "position": 5,
      "objective": "Drive data-sharing willingness to incentives + protection recommendation",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 85,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}