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  "documentTitle": "2019 Global FS Consumer Study DACH",
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      "text": "They should actively target customers interested in personalized services with experiences that strengthen their brand values at every touchpoint.",
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      "text": "Ultimately, providers should focus on creating a \"segment of one,\" where each individual is treated as unique.",
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      "text": "This should go beyond just pointing out the facts, such as highlighting a consumer’s spending patterns. Instead, it should extend to offering genuinely tailored advice and offers.",
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      "text": "JP Morgan Chase & Co. does exactly this by delivering a hyper-relevant, highly personalized service to consumers through Chase Pay®, an app that allows users to order food through an order-ahead feature, and redeem personalized offers from participating merchants.4",
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      "text": "Consumers, especially Pioneers and Pragmatists, have a strong appetite for greater personalization from banks and insurers. This includes personalized offers, advice and alerts, as well as personalized products and services based on usage or behavior.",
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      "text": "To make this work, providers first require a rich set of customer data. However, the real challenge is to convert that data into actionable insight. This requires data analytic skills and tools and the ability to automatically execute the result—such as a personalized offer—across the preferred channel. Ultimately, providers should focus on creating a “segment of one,” where each individual is treated as unique.",
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      "text": "30 2019 Accenture Global Financial Services Consumer Study",
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      "kind": "title",
      "text": "CUSTOMER ATTITUDES AND PREFERENCES: 2. APPETITE FOR PERSONALIZATION OF SERVICES",
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      "text": "What does this mean for financial providers?",
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