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  "documentTitle": "2019 Global FS Consumer Study DACH",
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  "notes": "Uses a record player as a visual metaphor for 'Traditionalist'.",
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      "text": "Traditionalists are the only group whose level of trust in their providers as guardians of their financial well-being has fallen over the past year.",
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      "toolName": "Visual emphasis",
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      "text": "Human contact\nThis group shows little interest in product, service, or channel innovation and, in fact, tends to mistrust technology. They place much more value on personal contact with polite and knowledgeable professional advisors, while showing significant dissatisfaction with the quality of current services.",
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      "text": "Declining trust leads to increased switching\nTraditionalists are the only group whose level of trust in their providers as guardians of their financial well-being has fallen over the past year. This is reflected in the fact that they have switched banks more over the past year than any other group except Pioneers.",
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      "text": "18 2019 Accenture Global Financial Services Consumer Study",
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