{
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  "docSlug": "004febe5c808e074",
  "documentTitle": "2019 Global FS Consumer Study DACH",
  "authorId": "Accenture",
  "authorName": "Accenture",
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  "notes": "Uses a combination of grouped bar charts for behavioral metrics and pie charts/tables for sentiment and trust metrics.",
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  "components": [
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      "kind": "callout",
      "text": "Would be willing to share data in return for personalized and convenient services — Compared to 80% overall",
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      "toolName": "Visual emphasis",
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      "kind": "chart",
      "text": "Activities, Lifestyle, and Tech attitudes comparison",
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      "text": "Importance of personalization: 80% agree",
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      "text": "Importance of access: 48% agree",
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    {
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      "kind": "framework",
      "text": "Customer Persona",
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      "kind": "metric",
      "text": "Willingness to share data for personalized services (Skeptics): 80%",
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      "kind": "quote",
      "text": "\"I am frustrated when I call customer services because my query is rarely resolved by the first person I speak to\"",
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      "toolName": "Authority citation",
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      "kind": "source-note",
      "text": "16 2019 Accenture Global Financial Services Consumer Study",
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      "kind": "table",
      "text": "Trust to look after financial well-being by industry",
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      "kind": "title",
      "text": "CUSTOMER PERSONAS: SKEPTICS",
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      "numberRaw": "80%",
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      "evidence": "Three grouped bar charts Skeptics vs Total + donut big-numbers.",
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      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
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      "evidence": "Overview + 4 persona deep-dives establish empirical 'what'.",
      "position": 1,
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      "arcName": "The Consultant's Gambit",
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      "evidence": "Four diverging personas surface the personalization problem.",
      "position": 2,
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      "name": "Segmentation Split",
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      "evidence": "Section opener then four parallel persona profiles + 'A closer look at the differences' comparator (p.21).",
      "position": 2,
      "objective": "Decompose FS consumers into four behavioral personas",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 92,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
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