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  "documentTitle": "2019 Global FS Consumer Study DACH",
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      "text": "Least likely to trust banks and insurers to look after their data.",
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      "text": "Frustrated: They feel let down in terms of customer service. Difficult to convince: Low interest in integrated propositions around core needs from financial providers and non-financial vendors. Dissatisfied: Only 31% have a positive experience when they visit their bank branch.",
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      "text": "Discontent: Just 45% say they are content most of the time. Risk-averse: Only 42% say they take risks to improve life. Mistrustful: Least likely to trust banks and insurers to look after their data. More tech-wary: They are less confident users of technology than their peers.",
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      "text": "14 2019 Accenture Global Financial Services Consumer Study #FSConsumerStudy",
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      "text": "CUSTOMER PERSONAS",
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      "evidence": "Section opener then four parallel persona profiles + 'A closer look at the differences' comparator (p.21).",
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