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  "documentTitle": "2019 Global FS Consumer Study DACH",
  "authorId": "Accenture",
  "authorName": "Accenture",
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  "notes": "Part of a series of persona slides; uses a clean, text-heavy layout with a background image of a laptop.",
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      "text": "96 percent say they trust the advice they receive from human advisors at their insurance branch when making a claim.",
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      "text": "Happy with their service: Pragmatists are more broadly satisfied with their current financial providers than the other three personas. More than three-quarters say they have a positive attitude toward bank branches, and 96 percent say they trust the advice they receive from human advisors at their insurance branch when making a claim.",
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      "text": "Embrace technology, but only up to a point: Pragmatists want control over their accounts and are keen on fast and efficient service. They like online access via desktop or laptop, rather than by mobile device. Less than a third are interested in a wider range of in-branch services, such as coffee shops or financial education.",
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      "text": "Interested in personalization, but wary about signing up: They are the group closest to Pioneers in terms of behavior, and are interested in offers, perks, alerts and tips based on their spending patterns. However, they are less interested in these services than Pioneers.",
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      "text": "trust in human advisors at insurance branch: 96%",
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      "text": "12 2019 Accenture Global Financial Services Consumer Study",
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      "kind": "title",
      "text": "CUSTOMER PERSONAS: PRAGMATISTS",
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