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  "documentTitle": "2019 Global FS Consumer Study DACH",
  "authorId": "Accenture",
  "authorName": "Accenture",
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      "text": "Open to advice: 95% trust human advisors in bank branches to give advice on a loan or mortgage. Data conscious: 79% say they are alert and cautious about their data privacy. Trusting: They are more likely to trust their bank to look after their financial well-being, and for their insurer to safeguard their data.",
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      "text": "Everywhere: Pragmatists are the most evenly distributed persona group across age groups and geographies. Channel agnostic: 77% don't mind which channel they use as long as they get what they need. Satisfied: 78% have a positive experience when they visit their bank branch. Content: They are less likely to be interested in bespoke or novelty customer experiences.",
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      "text": "11 2019 Accenture Global Financial Services Consumer Study #FSConsumerStudy",
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      "text": "CUSTOMER PERSONAS",
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