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  "documentTitle": "Work, workforce, workers Reinvented in the age of generative AI",
  "authorId": "Accenture",
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  "notes": "The slide outlines the research methodology for Accenture's 'Work, workforce, workers: Reinvented in the age of generative AI' report.",
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      "text": "We tapped into our own experimental approach to gen AI to understand the impact these tools can have on people.",
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      "text": "Worker survey sample size: n=5,000",
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      "text": "We determined the impact of leaving workers Net Better Off on their gen AI sentiment and readiness by comparing survey responses of highly supported workers versus those with less support. The levels of support experienced by workers across Net Better Off dimensions were captured through Accenture's Change survey (conducted Oct-Nov 2023, with n=5,000 workers) and were aggregated into one “Net Better Off” score. This survey also included a series of questions specific to gen AI adoption, perception and experiences. Responses to these questions were compared among workers in the top quartile and bottom quartile of Net Better Off scores.",
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      "text": "We tapped into our own experimental approach to gen AI to understand the impact these tools can have on people. We conducted brief internal surveys with Accenture sales professionals prior to, during and at the conclusion of a role-relevant, gen AI-solution testing period. We determined CxO and worker perceptions of gen AI using a series of global surveys and in-depth interviews. As noted, CxO sentiment and perceptions were captured through Accenture's Pulse of Change survey, Waves 10 and 11, and Accenture's Total Enterprise Reinvention survey (conducted Sept-Nov 2023, with n=2,425, n=3,450, and n=1,500 CxOs, respectively). In-depth interviews were additionally conducted with n=27 CxOs.",
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      "text": "Worker sentiment and perceptions were captured through Accenture's Change survey (conducted Oct-Nov 2023, with n=5,000 workers). Brief interviews were additionally conducted with n=50 workers. These survey and interview efforts tapped leaders and workers of large organizations (>$1 billion in annual revenue) headquartered in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom and United States. Organizations in the following industries were represented: Aerospace & Defense, Airline, Travel & Transport, Automotive, Banking, Capital Markets, Chemicals, Communications & Media, Consumer Goods & Services, Energy, Financial Services, Food Distribution, Health, High Tech, Hospitality, Industrial Goods & Equipment, Insurance, Life Sciences, Natural Resources, Public Service, Retail, Software & Platforms and Utilities.",
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