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  "documentTitle": "Work, workforce, workers Reinvented in the age of generative AI",
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      "text": "Economic research suggests that relevant human capital investments, like training, should exceed technology investments by as much as nine-fold. As organizations integrate generative AI, comprehensive learning initiatives will be vital to ensure their people have market-relevant skills and the capability to collaborate with machines. Yet it's not just about technology skills. Leading companies are nearly twice as likely to be prioritizing soft skills, too. What's also needed is a strong teach-to-learn culture that presents learning in a three-dimensional way: individual, organizational and the machine itself. After all, humans need to teach the machines (itself a new skill); both people and machines need to get better at their jobs over time to maximize the benefits of gen AI. Approaching learning like this goes a long way toward involving people at every step, so that change is happening with them, not to them. And when individuals are actively listened to and invited to explore how their work and work processes could be transformed for the better, organizations foster agency, transparency and trust. The result will be more engaged, productive people who trust the organization and feel Net Better Off.",
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      "text": "I see generative AI being your toolbox to do all the work that you're doing today, but faster and better. As someone who works in the creative field, I do all the writing and I don't think it would completely replace me. But I could use it for developing images or graphics or cool headlines, or helping me develop a project plan based off certain criteria. I'm still the leader of the ship, but the AI is a tool or a buddy or a direct report that I could use to help me get the work done with higher quality and speed.",
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