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      "text": "Vodafone's culture has long been guided by the belief that what is good for people is good for business.",
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      "text": "Vodafone's culture has long been guided by the belief that what is good for people is good for business. That's why the telecom giant has started experimenting with and scaling gen AI, with an eye on how work will change for its people. For example, for its frontline agents, Vodafone has been identifying adjacent skills and pathways, offering upskilling opportunities to take on new and expanded roles in areas such as technical support or digital marketing. This deep commitment to its people opens new doors for individuals, while ensuring that Vodafone retains the valuable legacy knowledge and deep understanding of its customers.",
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      "text": "Our employees on this journey with us are helping us shape this whole new way of work. We are very determined to partner with them on what this looks like because I think it has the potential to really improve their experience and quality of work.",
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      "text": "\"Our employees on this journey with us are helping us shape this whole new way of work. We are very determined to partner with them on what this looks like because I think it has the potential to really improve their experience and quality of work.\" — Leanne Wood, Chief Human Resources Officer, Vodafone",
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