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  "documentTitle": "Work, workforce, workers Reinvented in the age of generative AI",
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      "text": "share of organizations leading in reinvention (Reinventors): 9%",
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      "text": "Once you have a good view of process-level opportunities, it’s possible to reallocate work and focus on what needs to change to better serve customers, support your people and achieve improved business outcomes. Reinventors understand this, with just over half already redesigning work around gen AI. Another important focus is creating a culture where people move beyond executing to shaping their own work and how it flows through the organization.",
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      "text": "These are early days. However, we’ve already found that nearly half of Reinventors—the 9% of organizations that are leaders in reinvention—recognize that processes across the value chain will require significant changes in order to realize the trifecta of opportunities from gen AI. Rethinking entire workflows provides a clear view of where gen AI can be most impactful. This includes aligning the technology with business goals for greater efficiency and innovation across the enterprise, as well as collapsing silos in a lasting, meaningful way (see Figure 9 on the next page).",
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      "text": "Accelerator 2: Reinvent work",
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