{
  "docId": "019dd923-5ca1-7489-b633-a5d9d0ad08c3",
  "docSlug": "ad9a13b04ea9e860",
  "documentTitle": "Value untangled Amplify speed to value through interoperability",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 19,
  "pageCount": 39,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a narrative approach to frame the problem of technical complexity.",
  "elementsJson": [
    "paragraph",
    "big_number",
    "photo",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-a5d9d0ad08c3/19",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-a5d9d0ad08c3",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-a5d9d0ad08c3.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-a5d9d0ad08c3#slide-19",
  "components": [
    {
      "bbox": {
        "x": 0.405,
        "y": 0.225
      },
      "kind": "callout",
      "text": "What's driving this difficult situation? First, enterprises have more choice today due to the large number of cloud-based applications available. As an example, in the last decade, global marketing activity has moved online and onto social media—and the number of enterprise technology providers that cater to marketing has grown by",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "636625db-ac8e-4842-9c6d-546e0665a5a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "While 72% of enterprises in Growth Markets use more than 500 applications today, this number is only going to increase as eight out of 10 enterprises in the region say they plan to buy more from multiple vendors in the next two years.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f67-75d3-8bf8-8d26a33198ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.665,
        "y": 0.221
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a98182f-0fad-41ae-9d6b-dd41d7ab993c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.405,
        "y": 0.542
      },
      "kind": "metric",
      "text": "53x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03ba3fde-1fb9-4860-93ff-a44b0076ff14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "growth in enterprise marketing technology providers over the last decade: 53x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f67-75d3-8bf8-9335c35f527c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.141,
        "y": 0.225
      },
      "kind": "paragraph",
      "text": "Today's business and technology landscape can make reaching high interoperability a challenge precisely because it can become a tangle very quickly. While 72% of enterprises in Growth Markets use more than 500 applications today, this number is only going to increase as eight out of 10 enterprises in the region say they plan to buy more from multiple vendors in the next two years. At the same time, 69% say that the number of applications and their associated technical complexities are a barrier to reaching interoperability. The longer organizations in Growth Markets wait to make themselves interoperable, the more difficult it becomes to retrofit interoperability on an ever-growing application stack.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8505883-42df-4f0c-a6af-5a34ede927da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.108,
        "y": 0.088
      },
      "kind": "title",
      "text": "3. Barriers to interoperability",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a43e09c9-6708-4a2a-a14c-9878ff305520",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "growth in enterprise marketing technology providers over the last decade",
      "numberRaw": "53x",
      "numberKind": "multiplier",
      "actionTitle": null,
      "calloutText": "While 72% of enterprises in Growth Markets use more than 500 applications today, this number is only going to increase as eight out of 10 enterprises in the region say they plan to buy more from multiple vendors in the next two years.",
      "numberScale": null,
      "numberValue": 53,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0fd5-7148-8ec6-15b375da5665",
      "evidence": "Question title 'What is driving this difficult situation?'",
      "confidence": 78
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "13e0c871-c233-4d30-833b-c57e703761e0",
      "evidence": "Today's business and technology landscape can make reaching high interoperability a challenge precisely because it can become a tangle very quickly.",
      "confidence": 0.7
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0fd5-7148-8ec6-1e35a4c6e371",
      "evidence": "Oversized 53x is the focal point against body text",
      "confidence": 70
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0fd5-7148-8ec6-18512b576706",
      "evidence": "Massive '53x' typography dominates the page",
      "confidence": 88
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "019dd95a-0682-776c-8e34-33e2a60617a0",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Lag vs peers, long-term cost, then explicit 'Barriers to interoperability'",
      "position": 2,
      "confidence": 88,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 20,
      "from": 12,
      "beatId": "019dd95a-0682-776c-8e34-47d87ff4ac1d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Cases show value, then barriers explain why most miss it",
      "position": 2,
      "confidence": 60,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 18,
      "name": "Iceberg",
      "slug": "10-iceberg",
      "bestFor": "Consulting, complex problem solving, organizational change",
      "matchId": "019dd95a-07fe-70ce-8d3b-d25f9b28c50a",
      "evidence": "Section 3 'Barriers' surfaces 53x app growth, 62% misalignment, CIO quote",
      "position": 6,
      "objective": "Diagnose root barriers under the surface symptom",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
      "confidence": 80,
      "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}