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  "documentTitle": "Transforming the Industry that transformed the World: 01 Shift to as-a-serice",
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      "text": "Reinvent the relationship between the company and the customer to establish a more predictable, recurring revenue stream and create customers for life. Assess potential for vertical integration across the stack by exploring Product + Platform + Service + Experience bundling to differentiate in an increasingly saturated market",
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      "text": "+24% Global AAS market is skyrocketing, with a projected CAGR of 24% or $344.3B by 2024",
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      "text": "$50B Apple’s Services (incl. Fitness+, News+, iCloud) business expected to top $50B in profit by 2025",
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      "text": "High Tech players recognize that adopting an as-a-service business model is not a matter of if, but when. Amid growing customer demand for curated Product + Service + Platform solutions, High Tech firms are quickly reaching the limits of value that can be captured through existing business models. Nevertheless, they struggle to adopt the financial models, supply chains, and sales organizations required to enable AAS.",
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      "text": "Source: Accenture Research, P&S Intelligence, Forbes",
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