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      "text": "decline in 'best practice' mentions in earnings calls since Q1 2020: 24%",
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      "text": "In the past, many companies determined the full potential of their transformation by benchmarking their performance against that of peers, as well as targeting current industry best practices. If you’re behind, these metrics can help create a case for change. However, they also can limit the ambition of leaders because they don’t reflect the art of the possible as it relates to technology and new ways of working. In other words, benchmarks become a barrier to achieving the possible.",
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      "text": "Given the rate at which technology and customer habits are evolving, what is best-in-class today will be lagging before tomorrow arrives. Indeed, strong performance increasingly does not endure. Our analysis finds that between 2011 and 2022, the gap between top- and median-performing companies on total shareholder returns declined by 15 percentage points, on average, across industries.21",
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