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      "text": "Carbon is central to the new definition of the supply chain role. For too long, the value the supply chain brings (especially its procurement function) was defined by the efficiency it could deliver. The scale of the challenge in reducing greenhouse gas emissions is massive. The supply chain has a responsibility to take a leading role and expand the types of value it delivers to the business. The nature of emissions “changes the game” for the supply chain. It makes a multi-tier approach essential. It’s not enough for one company to meet its goals. Meaningful progress is only possible when all companies act. As a result, supply chains must move away from the historic “supplier management” approach of price negotiation and supply security. They now need to focus on a broader orchestration of the extended network. Only by working together on the shared problem can the shared benefit be realized. The first step for companies is to gain deep visibility—to move from “what they thought they knew” to what’s reality. By combining such visibility with collaborative actions focused on the biggest upstream emissions hot spots, companies can fulfill their aggressive decarbonization commitments while significantly increasing the overall enterprise value that supply chains create.",
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