{
  "docId": "019dd923-5ca1-7489-b633-91b6380a5733",
  "docSlug": "356e047ece8b543f",
  "documentTitle": "The “new” rules of engagement",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 20,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "action_title",
    "paragraph",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-91b6380a5733/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-91b6380a5733",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-91b6380a5733.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-91b6380a5733#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "While new messages from pharma companies are welcome, healthcare providers are also receiving high volumes of less relevant digital content that is missing the mark.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b69d-7b6c3847ecdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.53,
        "y": 0.56
      },
      "kind": "metric",
      "text": "64%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56f82690-ae5b-4ae5-875e-386ef1c9586d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.78,
        "y": 0.56
      },
      "kind": "metric",
      "text": "2/3",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65650051-877b-4a50-b858-e1817367165e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.78,
        "y": 0.12
      },
      "kind": "metric",
      "text": "77%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79b3d7df-eefa-4308-9826-0d50375126b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.53,
        "y": 0.12
      },
      "kind": "metric",
      "text": "65%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89137b25-46a6-4f0d-adc4-f6aa57012696",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "HCPs who feel spammed by at least one pharma company: 65%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b69d-7f1341880e82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.78,
        "y": 0.66
      },
      "kind": "paragraph",
      "text": "Nearly two-thirds of HCPs agree that the volume of meetings they are invited to join is greater than they have time for.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19d9066a-cbbc-4b23-a7e9-3f1fa9e0ad94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.53,
        "y": 0.66
      },
      "kind": "paragraph",
      "text": "of HCPs agree that the volume of digital communications they receive from pharma is too great.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33e3ed0a-6b6d-4eb5-9181-b982fcded5cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.78,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Almost 8 in 10 HCPs are seeing a greater volume of information from pharma companies than pre-COVID-19.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d093ec9-ea98-437d-a773-e739792b5ea3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.53,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "of HCPs feel at least one pharma company has “spammed” them with digital content as the COVID-19 pandemic has evolved.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ef68ff2-1ad0-4363-833e-93b6d2b56dfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.06,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "While new messages from pharma companies are welcome, healthcare providers are also receiving high volumes of less relevant digital content that is missing the mark.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc6ebb0e-8970-4a02-9413-8391a517dbfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.06,
        "y": 0.22
      },
      "kind": "title",
      "text": "However, truly helpful content is getting lost in the communications clutter",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99dea49c-5d48-49ac-9afb-e900fefb7b0b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "HCPs who feel spammed by at least one pharma company",
      "numberRaw": "65%",
      "numberKind": "percent",
      "actionTitle": "However, truly helpful content is getting lost in the communications clutter",
      "calloutText": "While new messages from pharma companies are welcome, healthcare providers are also receiving high volumes of less relevant digital content that is missing the mark.",
      "numberScale": null,
      "numberValue": 65,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Negativity Bias",
      "slug": "negativity-bias",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-0f08-73d3-9886-42b04d3212ed",
      "evidence": "Frames problem in vivid loss terms ('spammed', 'too great').",
      "confidence": 60
    },
    {
      "name": "The Turn",
      "slug": "the-turn",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-0f08-73d3-9886-3df65f06e4a5",
      "evidence": "Pivotal turn from progress narrative to gap narrative.",
      "confidence": 82
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9886-30d8fed33f96",
      "evidence": "Title pivots: 'However...content is getting lost in clutter.'",
      "confidence": 90
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9886-358a1c770938",
      "evidence": "Four parallel stat tiles (65/77/64/2-of-3) in a 2x2 grid.",
      "confidence": 78
    },
    {
      "name": "Unexpected Pattern",
      "slug": "unexpected-pattern",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9886-3b66f6ee235e",
      "evidence": "Breaks the positive pattern of p.6 with 'However' opener.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 4,
      "beatId": "019dd95a-0682-776c-8e33-778afcc30272",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "'Providers want more', clutter (65/77%), pharma not understanding (56/60%).",
      "position": 2,
      "confidence": 85,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 8,
      "from": 6,
      "beatId": "019dd95a-0682-776c-8e33-850f8eff4431",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Stat-heavy state-of-play on relevance and gaps.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 4,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-07fe-70ce-8d3b-18874311fcb4",
      "evidence": "p.6 shows strides (86/83/33%); p.7-8 flip to clutter and gap (65/77/56/60%).",
      "position": 2,
      "objective": "Contrast pharma's progress with HCP unmet expectations",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 80,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}