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  "documentTitle": "The ultimate healthcare experience: what people want",
  "authorId": "Accenture",
  "authorName": "Accenture",
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      "text": "Our study confirmed that emotional support and clear medical information delivered with empathy is a winning formula.",
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      "kind": "list",
      "text": "Medical providers (in-person—48%)\nPharmacies/pharmacists (45%)\nHospitals (34%)\nOver-the-counter medications (29%)\nMedical providers (virtually—12%)",
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      "text": "Bedside manner has long been a watchword for patients wanting more than medical advice and treatment from their caregivers. Our study confirmed that emotional support and clear medical information delivered with empathy is a winning formula.",
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      "kind": "paragraph",
      "text": "Different generations behave differently when it comes to adopting advanced digital healthcare technology and accessing information. Healthcare providers can't rely on the strategies they're using to manage healthcare experiences today, to take them into the future. What does this mean for life sciences and healthcare organizations? It seems valuable to nurture the patient/physician relationship and personalize patient information flow. Digital technology doesn't replace the human touch, but it can promote empathy-driven patient experiences by ensuring that relevant information is available at the right time and place, freeing clinicians' time, building trust and ultimately improving health outcomes.",
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      "text": "In general, then, a great healthcare experience for people from Gen X or older seems to be more dependent on advice from medical providers, versus Millennials and younger people who are more open to advice and information from other sources. Nevertheless, traditional healthcare players are still the most relied on overall for medical advice, treatments and acute healthcare needs overall.",
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      "text": "The emphasis is slightly different across generations, however. In the countries we surveyed, the likelihood that respondents care about providers who explain conditions clearly and provide emotional support increases as one moves from younger generations (GenZ, Millennials) towards Baby Boomers. Respondents in the millennial generation and younger are slightly more interested in working with providers who use innovative digital technologies to optimize health experiences. The two most important factors for a positive healthcare experience are: A medical provider who explains conditions and treatments clearly; A medical provider who listens, understands needs and provides emotional support.",
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      "text": "2Survey respondents represented a range of ages groups: 10% Gen Z (ages 18-24), 32% Millennials (ages 25-41), 23% Gen X (ages 42-56), 30% Baby Boomers (ages 57-74), and 5% of those ages 75 or older.",
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