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  "documentTitle": "The ultimate healthcare experience: what people want",
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      "text": "Only 20% said they would not share data for any reason.",
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      "text": "A combination of empathy from their healthcare provider; Logistics (collaborative communications); Ensuring any investments in digital solutions are backed by evidence; Recognition that positive experiences play a role in the sustainability of the business",
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      "text": "Our survey indicates that people are willing to share their data for a good reason, such as improving healthcare. Only 20% said they would not share data for any reason. Addressing the potential 80% who seem open to sharing data in principle in a way that helps them understand how sharing their data benefits everyone, and that they will never lose control of it, will be critical to the advancement of medicine.",
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      "text": "We believe that the sharply different trust levels among the ecosystem of players as reported by our sample, is a major limitation for the adoption of digital health technology among patients. Our research shows that improving care will require better collaboration and trust-building between all relevant parties. If people are expected to share their data through digital tools for medical research, they need to trust and have confidence in the entire system, not just the provider they share data with—since they expect that data will flow between players anyway.",
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      "text": "When it comes to patients' attitudes towards biopharma, some gains have been achieved in terms of trust, but more action is required. Many respondents said they would have more trust in pharma companies if they were more transparent about the drug development process—and the same number said they would have more trust if pharma companies clearly communicated the effectiveness and side effects of medications. This tells us that people see solutions for a more positive relationship.",
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